Nintendo's Shigeru Miyamoto believes generative AI won't make human creativity obsolete, arguing that as AI takes over more of the work involved in building things, creators' individual visions will become even more important. He cited the evolution of design tools, from typewriters to word processors, as an example of how technology has shifted the focus from technical skills to individual capabilities. Miyamoto warned that some developers might mistake the satisfaction of building something for the achievement of creating something genuinely good, and that AI could provide an opportunity to reflect on what's really important in creativity.
Miyamoto sees potential benefits in generative AI, which he believes forces game creators to reconsider what creativity involves. He noted that past designs that relied on copying and pasting rarely stand the test of time, and that true creativity relies on an individual's intent. Nintendo has not publicly confirmed whether it's adopted AI in game development, but President Shuntaro Furukawa has acknowledged the technology's creative potential while warning of intellectual-property risks.