Remedy's Control Resonant has been met with surprise for its lack of Easter eggs and connections to the studio's larger universe, a departure from the developer's usual focus on rewarding players who notice smaller details. However, this shift in approach has allowed the game to shine in other ways, particularly in its use of authentic and bespoke signage throughout the city of Manhattan.
The game's concept artist, Mikko Kinnunen, confirmed that the signs and billboards were created by artists with a shared creative intent, resulting in a cohesive and intentional visual identity. This approach is a departure from the use of generative AI, which Kinnunen believes can result in a lack of cohesion and intentionality in game design.
In an interview, Kinnunen explained that the game's version of Manhattan was designed to have a timeless feel, drawing inspiration from classic New York movies such as Taxi Driver. The city's character was meant to be its own, with a life and history of its own, rather than being a backdrop for the game's story. This approach is reflected in the game's signage, which features a wide range of styles and voices, from humorous to creepy. The use of real-life photos of Remedy developers and their companion animals adds to the game's sense of authenticity and intentionality.