The Call of Duty franchise has reached a lifetime revenue of $40 billion following the launch of its 23rd mainline entry, Call of Duty Modern Warfare 4. Xbox CEO Asha Sharma announced the milestone on her X account, crediting the Activision team and thanking players for their support. The franchise's staying power has been impressive, with some years receiving more favorable reviews than others. The new Modern Warfare 4 has been well-received, with IGN reviewer Simon Cardy praising its campaign and expansive behind-enemy-lines mission.