Valve has a significant number of staff working to solve Steam's visibility issues, but the company won't gatekeep games made with AI, according to Steam Business Team member Tom Giardino. He stated that developers should decide for themselves whether to use AI in game development, and that Valve won't dictate which tools they should or shouldn't use. Giardino also addressed concerns about extortion emails threatening to release game clones using AI, saying Steam would look into such cases if reported, but that extortion is primarily a law enforcement issue.
Steam's visibility structure was also discussed, with Marc Wilkinson explaining that games are shown to players randomly for the first two days of events like Next Fest, and then personalised recommendations are activated. This randomisation is intended to ensure a fair share of exposure for every developer and prevent system abuse, but it also means some low-quality games may get exposed. Wilkinson acknowledged that this is a trade-off, and that a significant number of people are working to solve the problem of visibility on Steam.