The Call of Duty franchise has reached an incredible milestone, exceeding $40 billion in lifetime revenue, according to Xbox CEO Asha Sharma. This achievement comes after the launch of Call of Duty: Modern Warfare 4 on October 23. Sharma congratulated the team and expressed gratitude to players for their support, but did not provide further details on the performance of Modern Warfare 4 or its contribution to the franchise's revenue milestone.
The $40 billion figure likely includes sales of main games, in-game content, spinoffs, and ports, as well as revenue from the Call of Duty movie. Activision's development and marketing budgets remain undisclosed, making it impossible to determine the franchise's profitability levels. The franchise has expanded into mobile and battle royale markets, and a new sub-series is currently in development, in addition to new Halo games.