Fans of the Mass Effect series have taken their campaign to save the franchise to a new level by spray-painting graffiti outside an EA office building in Madrid, Spain. The move comes after the company announced it had canceled the Mass Effect: Universe project and put the series on indefinite hold. The graffiti, which reads 'Save Mass Effect', was shared on Reddit by user Ok_Link9625, who stumbled upon it while leaving a movie theater.
The post has sparked a mix of reactions, with some fans defending the move as a way to keep the pressure on EA, while others have expressed concerns about vandalism. The #SaveMassEffect campaign has gained significant traction, with a petition reaching 290,000 signatures and a billboard in Times Square, New York. However, it remains to be seen whether these efforts will convince EA to change its decision.
The publisher has reportedly canceled plans to release Mass Effect 5 in favor of prioritizing Star Wars Battlefront 3, according to Bloomberg. The canceled game was said to have a story that would have accounted for all choices players made in previous installments. The fans' determination to save the franchise is evident, with one fan joking that they have 'Banksy on their side'.